Petfood - an ingredient preview app for pet food delivery service
Petfood is an ingredients preview app for a pet food delivery service. This app shows the details of pet food ingredients and can help customers make better decisions by introducing ingredient filters. Displaying ingredients can also help customers understand what their allergic and picky pet really likes to eat.
My role
UX designer designing an app for pet food from conception to delivery.
Course
Google UX Design Professional Certificate (1-5), Coursera
Duration
Sep - Oct 2022
Project overview
The Problem:
Pet owners need to spend extra time checking the ingredients list because their pets are allergic to certain ingredients.
The Goal:
Design an app to display the main ingredients in an intuitive way and introduce the ingredient filter feature.
Understanding the user
Summary:
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was pet owners who find the ingredients list is hard to read.
This user group confirmed initial assumptions about pet food customers, but research also revealed that readability was not the only factor limiting users from reading ingredients efficiently. Other user problems included obligations, time, or challenges that make it difficult to get pet food for their picky pets.
Project overview
The Problem:
Pet owners need to spend extra time checking the ingredients list because their pets are allergic to certain ingredients.
The Goal:
Design an app to display the main ingredients in an intuitive way and introduce the ingredient filter feature.
Understanding the user
Summary:
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was pet owners who find the ingredients list is hard to read.
This user group confirmed initial assumptions about pet food customers, but research also revealed that readability was not the only factor limiting users from reading ingredients efficiently. Other user problems included obligations, time, or challenges that make it difficult to get pet food for their picky pets.
Project overview
The Problem:
Pet owners need to spend extra time checking the ingredients list because their pets are allergic to certain ingredients.
The Goal:
Design an app to display the main ingredients in an intuitive way and introduce the ingredient filter feature.
Personas & User journey maps
Amy is a busy software engineer intern, who needs to buy cat food with specific ingredients, because her cat is fussy and it’s hard to find foods with specific ingredients that the cat likes to eat.
Mapping Amy’s user journey revealed how helpful it would be for users to have access to a petfood app with an ingredient filter.
Brian is a busy working interior designer, who needs to buy allergy-free pet food easily at home, because his pet is allergic to seafood and grains and reading the ingredient list is time consuming.
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Mapping Brian’s user journey revealed how helpful it would be for users to have access to filter common allergy ingredients in the petfood app.
Pain points
1
Time
Busy working pet owners have less time on pet food selection and purchase.
2
Readability
The ingredients list on the description page is too much text, and difficult to read and select, it’s not intuitive enough.
3
Efficiency
The process of choosing and ordering the right pet food is not efficient. It takes a lot of time finding a certain ingredient.
4
Accessibility
Text-heavy menus in apps are often difficult to read and order from.
Pain points
1
Time
Busy working pet owners have less time on pet food selection and purchase.
2
Readability
The ingredients list on the description page is too much text, and difficult to read and select, it’s not intuitive enough.
3
Efficiency
The process of choosing and ordering the right pet food is not efficient. It takes a lot of time finding a certain ingredient.
4
Accessibility
Text-heavy menus in apps are often difficult to read and order from.
